EVEN school holidays coming to an end, but you can still take the family to enjoy the beauty of Hong Kong.
School holidays is the best opportunity to take the little vacation. Budget available, but confused where to go? How about Hong Kong?
Because the Hong Kong Tourism Board (HKTB) officially launched a summer promotional campaign two months, Hong Kong Summer Spectacular, from June 29 until August 31, 2009.
This year, the HKTB, in cooperation with the tourism industry, was the focus for promotion to potential visitors from Mainland China and short-haul market with a variety of offers and privileges, including tour packages.
With so many interesting offerings, facilities and newly opened in the summer activities run by local showman, could create a “journey full of impression”.
You and your family can spend time to enjoy a memorable shopping experience, dinner and special entertainment for visitors, in an attempt to create business for local sectors related to tourism industry.
Although the impact of global crisis and the H1N1 virus is still sweeping across the world, but the peak summer vacation must remain filled with interesting vacation in this Asia’s fashion center.
“Without prejudice the continuation of the impact of the global financial crisis and the presence of H1N1 virus attacks, we believe that we must seize the opportunity peak this summer, especially in Mainland China market and a short distance (short-haul market),” said HKTB Chairman James Tien in a press statement.
James Tien further revealed, this attractive travel packages have long been promoted by the budget not less.
“By extending the promotion trip to Hong Kong during this season, we have allocated more than 80 percent of our promotional budget in the summer for 48 million Hong Kong dollars to fund campaigns in Mainland China and other countries is flying near. In Mainland China, than double our budget to 20 million Hong Kong dollars 20, we have started doing early promotion, which since mid-June so that we can improve the positive outcome, “he explained.
Working closely with the tourism industry, HKTB has started to publish “Hong Kong Summer Spectacular” in Mainland China and “short-haul market”, and promotional packaging specifically for travel packages to Hong Kong.
In Mainland China, in cooperation with HKTB tourism industry in 24 major cities and launched a campaign through a variety of leading tourism website.
In order to introduce tour packages, HKTB has invited approximately 300 media and invited guests from the long and short-haul market “was chosen to come to Hong Kong during the promotion period, so that they can feel the pleasures of Hong Kong.
HKTB hopes that this visit could create the publication of mouth is effective for Hong Kong and show the world that the city’s business running as usual.
HKTB is also giving support to the visit of socialization which is managed by a local travel agent, by increasing the number of visitors from Mainland China and other countries.
“HKTB very grateful for the support of its partners in the tourism industry, is pleased with increased diversity of supply and privileges to visitors during the ‘Hong Kong Summer Spectacular’. With offices around the world, we use various means to disseminate information about the supply and this privilege to consumers in these markets are different, to attract visitors to come to Hong Kong and shopping, “added James Tien.
“Hong Kong Summer Spectacular” runs from June 29 until August 31. During this period, the HKTB will distribute the guide books that inform the five dining areas, four major shopping centers, and various retail and outlet shopping.
Organizers also featured attractions, providing public transportation, and led tours to the museum. Together with offerings from the MTR Corporation, visitors can enjoy special offers worth more than 9,000 Hong Kong dollars and the special things others.
Not only limited to that alone, to attract young people and raised a growing entertainment in Hong Kong, HKTB has invited celebrities as Eason Chan “Hong Kong Summer Spectacular Ambassador”.
HKTB has also produced “Hot Hip Hong Kong Guide”, which contains tips on shopping, dining, accommodations, and hibungan in Hong Kong. Guidelines will be distributed free to visitors and those who download the HKTB website.
In fact, to arouse interest in shopping, seriously HKTB to promote “Discover Hong Kong go with Visa” lottery draw, accompanied by a Visa card, during sales and other activities in the main areas for tourists and shopping centers.
Not only invite foreign tourists, to invite local residents participated in the “Hong Kong Summer Spectacular”, HKTB works with Yahoo! HK to promote. The internet enthusiast can go to Yahoo! HK and invited to share information about trends that are hot in Hong Kong. During the 8 weeks in a row, Yahoo! HK will choose the best recommendations each week, in which the winners will receive prizes each valued at more than 3,000 Hong Kong dollars.
In the field of entertainment, HKTB will publish the main events to be held in Hong Kong this summer, including “Summer Pop-Live in Hong Kong”, which is managed and organized by the Performing Industry Association (Hong Kong) Limited.
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